06 February 2010

Alexa Chung for Madewell


I have to admit I'm pretty excited about this. According to early reports the line will consist of "tea dresses, polka dots, high waisted skinny jeans, wool jackets with lace, bomber jackets, etc." Hmmm.... sounds about right. Madewell is one of those stores that I walked right by when I was in NYC and didn't stop in because we just didn't have time. Now I'm sort of wishing I had because they seem to have some really cute things and no online store (yet). Hopefully they'll have their online store active for fall!*

Here is an excerpt from a Vogue article (via olive, my love) that made me even more excited:

The first pieces from the collection will be available this September, and will be sold under the label Alexa Chung for Madewell. “Pretty original, huh?” she says, laughing. “I’d wanted to call it Better than a Poke in the Eye [a Britishism for “better than nothing”], but I think we’ll save that for the buttons on the jeans.” So, denim, then? “Yeah, because it is a big thing for them. We’re doing dungaree dresses.” The design directive she gave to herself was: “Things my girlfriends would wear, and say, ‘That’s sick!’ ” Expect high-waisted pants and jeans, velvet dresses with Peter Pan collars, and a coat based on a vintage children’s one she found that originally came from Harrods. There will be nothing that nods to the eighties or nineties, because she’s not into either decade. “I want to bring back forties tea dresses, sixties mod dresses. . . . I want to bring cute back.” If she means cute of the non-saccharine, supercool variety, she already has.

*I take that back (sort of). Apparently you can shop with them via Shopbop. You learn something new every day.


zoee said...

Thats sounds kinda brilliant! I love Alexa Chungs style so hopefully this will match up to it!

Anonymous said...

I'm so excited about this too. I actually love Alexa. Her style is amazing.

M. said...

ahhh I'm so excited for this, I'm going to want everything guaranteed

lovelove, M.

Alyssa said...

Oooh pretties! I'm excited to see it all. Thanks for sharing!

Jessica said...

Ahhh, so exciting! I love Alexa, and the description sounds amazing.

morgan said...

There's a Madewell at the King of Prussia Mall, so you don't have to wait for the online store :-)

Livioso said...

I love Alexa Chung's style!
I can't wait to see it too :)

Rosie said...

I'm going to Madewell today!

Mel H. said...

I told you to stop by when you were in NYC!!! They say you'll be able to shop from the website in the next month or two...so we'll see. Super excited about the collaboration:)

olive said...

hey ladies! i actually work for madewell in nyc, so i sometimes have the inside scoop when it comes to these things. if you have any questions feel free to get in touch!

direct online ordering will be happening in early spring (hopefully march or april), but in the mean time you can place orders over the phone. there is a customer service number on the website: www.madewell1937.com

here is my little blog entry about alexa chung for madewell:

im super excited too!!


reckless daughter said...

hmm... interesting combination. but you had me at 40s tea dresses, alexa.

Oddly, my mother has bought me several things from Madewell as gifts but I've never shopped there myself.

Maria Confer said...

Oh, this is great news. I love Madewell and had to leave it behind when I moved from Boston. Can't wait for this collaboration.

Lulu Letty