I've just discovered the San Francisco based clothing line First Rite. I like the neutral color palette and the pieces all seem like they would be comfy and easy to wear. The designer, Nikki Garcia is originally from Montana and I can definitely see some of the ruggedness you would expect to encounter in Montana in the presentation of these pieces. You can peek inside her studio in this R29 feature. And besides, I can't knock anyone who lets an awesome kitty hang out for their photoshoot!